Starting point
For many customers a configurator is the most important digital contact with the product. What looks simple rests on thousands of variants, rules and dependencies - and on interfaces to pricing, imagery and sales systems. Every model change and every new package has to go live without downtime.
Solution
We are responsible for design, frontend and backend in ongoing delivery:
- Product: product data, rules and dependencies are modelled so that only valid configurations can be built.
- Technology: frontend, backend and interfaces to the adjacent systems.
- Operations: releases, monitoring and continuous development.
What we focused on in the design
- Step by step, but never lost. The configuration guides through clearly numbered steps; you always see where you are.
- Price always in view. Total price and monthly rate are fixed at the bottom and update with every decision - no surprise at the end.
- The product large, the decision next to it. The vehicle fills the stage, options and key figures sit compactly beside it; the 3D view is one click away.
- Same experience on every device. Desktop and smartphone follow the same logic so customers can switch between devices.
Result
- A configurator that is heavily used every day in dozens of markets worldwide, runs reliably and grows with the product portfolio.
- Model changes and new equipment go into production on schedule.
- A foundation on which new digital experiences - such as AI-assisted advice - can build.
* Project: we owned the delivery · ● in operation: we run the solution today
