Starting point
Exclusive customisation - special paint, leather, stitching, contrasts - is valuable for manufacturers but hard to sell while customers only know it from tables and small previews. Showrooms often can’t show every combination; online, the sense of quality is missing.
Solution
We conceived, designed and built a customiser that works on a tablet in the showroom as well as online:
- Decide with confidence: material, colour and interior in brand quality - inspiration and overview without lingering doubt.
- Easy to extend: new models and equipment run through the same staging logic, no new concept needed.
- Increase perceived value: individual equipment becomes tangible - encouraging higher-value configurations and deeper advice.
What we focused on in the design
- The material is the hero. A dark, heavily reduced interface lets paint, leather and stitching shine; controls step back.
- Big picture, small decisions. Vehicle and interior fill the screen; choices are made in clear swatch fields per area - paint, seats, stitching, contrasts.
- Show what’s exclusive without overwhelming. Special options can be revealed on purpose; standard and exclusive stay distinguishable.
- Take it with you instead of starting over. The summary shows every decision at a glance and can be moved to another device via QR code - from the showroom tablet to your own phone.
- One system for all models. Staging follows fixed rules so new models can be added without bespoke design.
Result
- Exclusive equipment feels equally premium online and in the showroom.
- Advice becomes more tangible, configurations more valuable.
- New models and options extend the system without a new concept.
* Project: we owned the delivery · ● in operation: we run the solution today
