Starting point
Owner’s manuals describe every variant of a model - hundreds of pages, only part of which applies to a specific vehicle. Anyone looking for a feature flips through chapters instead of getting answers.
Our concept
In a design sprint we rethought the owner’s manual and built it as a clickable prototype:
- Relevance over completeness: using the vehicle configuration, the manual only shows what is fitted in your own vehicle.
- Discover instead of search: fewer clicks, more orientation - content comes first instead of disappearing into chapters.
- Inspire, not just explain: related topics make further equipment visible, digitally as at the dealer.
What we focused on in the design
- Your own vehicle as the starting point. The home screen shows the vehicle with its key data - not a table of contents.
- Chapters as tiles, popular topics first. The structure stays, but the most common topics for exactly this configuration come first.
- Images explain, text supports. Instructions show numbered steps directly in the image; warnings stand out clearly.
- Lead on instead of dead ends. Every page ends with related topics - help turns into a discovery tour.
Result
A tangible prototype built from existing content that shows how an owner’s manual becomes personal vehicle guidance - as a basis for deciding on implementation.
* Case study: we did the concept work
